UNDP, SAWA campaign film tackles the climate crisis, launches in cinemas around the world
New York – The United Nations Development Programme (UNDP) and SAWA Global Cinema Advertising Association today launched an eight-week international cinema advertising and social media campaign aimed at raising awareness of the climate emergency and spurring broader, urgent action to address it.
In the 60-second cinema ad, Frankie, a computer-generated dinosaur is seen storming into the United Nations General Assembly, seizing its iconic podium, and urging stunned-looking dignitaries to avoid the dinosaurs’ fate—extinction—by making changes to tackle the climate crisis.
At the red-carpet launch of the film’s cinema release, some of the campaign’s leading voices and partners will be presented with the inaugural UNDP “Frankie” Award for moving the needle on climate action at an exclusive event on May 11 at the Times Center in New York City featuring an awards ceremony, live orchestra performance and short film screening. The honor will be given to two organizations and one individual