Hyundai, UNDP launch 'for Tomorrow' campaign to support sustainable cities

Hyundai Motor Company and the United Nations Development Programme (UNDP) this week launched the 'for Tomorrow' platform, an online initiative to crowdsource grassroot innovations and solutions that advance the UN's 2030 Sustainable Development Goals (SDGs).

 

Through the platform, individuals are invited to share developed solutions — those at least in a prototype stage — that tackle local challenges around air quality, waste management, public health and other sustainability-related concerns. Submissions will be accepted through April 2021, after which the partners will select an undisclosed number of solutions to scale up through the UNDP Accelerator Labs.

 

For Tomorrow is the result of an inaugural agreement between Hyundai and UNDP to commit to continual messaging and advocacy of local sustainability work. The initiative will focus on cities because they have become "critical drivers of global socio-economic, behavioral and environmental changes far beyond urbanized borders," and as their populations grow, so do their risk of "profound repercussions" from inaction on sustainability, according to Hyundai.